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CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows - MarketScaleMarketScale · Sun, 09 Aug 2026 17:13:14 GMTCTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time - MarketScaleMarketScale · Sat, 08 Aug 2026 19:50:21 GMTVereigen Media bets on buying-committee ABM as 56% of B2B teams name new account acquisition their top goal - MarketScaleMarketScale · Sat, 08 Aug 2026 17:59:29 GMTAI is now the first gatekeeper in B2B procurement, and most suppliers aren't ready - MarketScaleMarketScale · Sat, 08 Aug 2026 11:51:14 GMTAI is rewriting the B2B procurement experience, and buyers now expect it to - MarketScaleMarketScale · Sat, 08 Aug 2026 01:31:00 GMTECN's ABM Matcher brings account-based targeting to office DOOH for the first time - MarketScaleMarketScale · Fri, 07 Aug 2026 23:31:11 GMTGartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership - MarketScaleMarketScale · Fri, 07 Aug 2026 20:55:51 GMTDemandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026 - MarketScaleMarketScale · Fri, 07 Aug 2026 15:21:37 GMT