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Apple to sacrifice margins to sustain shipments as iPhone 18 Pro costs jumps 40pc, TrendForce says - The Standard (HK)The Standard (HK) · Mon, 10 Aug 2026 09:06:12 GMTiPhone 18 Pro BOM Cost Expected to Surge Nearly 40%, Leaving Apple to Sacrifice Margins to Sustain Shipments, Says TrendForce - TrendForceTrendForce · Mon, 10 Aug 2026 06:32:25 GMTFerretti Group Prioritises Value Over the Race for Volume - Luxury TribuneLuxury Tribune · Tue, 04 Aug 2026 11:04:35 GMT